Without a hook

The fees land in one wallet.

A pump.fun launch earns the creator a cut of every trade. Normally it accumulates quietly, one wallet claims it, and nobody who bought ever finds out what happened to it. There is no policy to read, so there is nothing to hold anyone to.

With a hook

The fees have a job, written down.

You attach a hook at mint. The split and the cadence are written into the coin's metadata before the first trade, so anyone can read what the fees are meant to do — and you can execute it, in public, whenever you claim them.

How a launch goes
  1. 1

    Pick a hook

    Ten of them — buy & burn, holder rewards, jackpot, treasury and the rest. Or describe your own split in a sentence and the router compiles it.

  2. 2

    Launch on pump.fun

    Name, ticker, image, optional dev buy. The coin is minted on Solana mainnet and signed in your own wallet. The hook rides along in the metadata.

  3. 3

    Run the hook

    Once the coin has traded, claim the creator fees and the split executes — buys, burns, payouts to holders — each one a transaction you approve.

Decide where the money goes before you launch.

Not after, and not in a Telegram message nobody can check.